This Makeup Company Wants You To Put Highlighter On Your Hoo-Ha And We Have SO Many Questions

vulva highlighter ad
PHOTO: @THEPERFECTV ON INSTAGRAM

In the grand scheme of beauty products, applying highlighter is pretty fool-proof: Add a dusting of it to your cheekbones, a touch to the bridge of your nose, maybe a dot or two to the inside corner of your eyes and your Cupid's bow (if you're feeling REAL fancy), and voila — you're a dewy, glistening goddess with hardly any effort at all.

Now, what would you say if we told you a makeup company wanted to add one more body part to your highlighting routine? Say... your vulva?



As Refinery29 reported, a Scandinavian beauty brand called The Perfect V is selling a new cream highlighter that's specifically designed to be applied to your "V" — "that small triangle we wax, shave, laser, sugar, trim, dye even, and then leave until the next time."

So... your lady parts.

(Just the thought of this is giving us a yeast infection, TBH.)

Surprisingly, this is NOT a viral prank or marketing scheme: According to its website, the SHADES OF V™ - Very V Luminizer not only adds some "extra prettiness" to your genitalia with a "luminous glow," but also "renews and improves the skin" for a youthful look and "minimizes the appearance of skin imperfections."

Naturally, women on Twitter have a LOT of feelings about this concept:

Love it or loathe it, the real question is whether or not this so-called "luxury" product is actually worth its $43/50ml price tag.

Testing it on a real, live vulva is probably job best left to PornHub, but you can see the product ~in action~ on a model's bikini line in this shot from Miami Swim Week 2017:

Between this, Jeffree Star's recent penis-contouring confession, and the vagina sheet masks mini-controversy from last fall, the makeup industry is truly doing The Most these days.

What on EARTH will they think of next?

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HALEY HENSCHEL

Haley is a writer, editor, and illustrator from Wisconsin, so please don't serve her an Old Fashioned unless it contains brandy. Outside of work, you'll find her aquascaping, getting bossed around by her bird, or planning another trip to Australia. She currently lives in Chicago, where she's having a hard time adjusting to the whole "no ketchup on hot dogs" thing. Feel free to send your pizza recs/Kardashian konspiracies her way. Currently reading: The Year of Magical Thinking by Joan Didion.

Follow her on Twitter and Instagram at @haleyhenschel.

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